Each morning, before I go to work, I take an hour and ride my spinning bike. I love this early morning exercise time—it is an hour of the day when my mind clears and I have no interruptions or distractions, and creative thoughts flow freely.
The other day I began to think about some work things: how to energize our blog posts, how to utilize our letterpress, how to present new design to our clients, old technology, new technology—sounds random but that’s how my mind sometimes works. Anyway, I came up with an idea that I’m really excited about, and here it is.
Let’s relaunch HB’s blog as HB’s BlogSide. Doesn’t sound like much of a change, but there is more to it.
First, from now on, all of our blog posts will be design and/or technology oriented. That makes sense, right? After all, there are 19 experts here just waiting to contribute their thoughts and perspectives on the subjects.
Next, we take some of our more thought provoking posts and design them into a beautiful poster, or Broadside, as it was called back in the day. Then we print them up on our letterpress.
Finally, we send these examples of our design and industry expertise to anyone who wants them. Read about it on our blog, and then request it as a broadside. The melding of new and old technology, all rolled into one.
So from this point on, the HB blog has officially become the HB BlogSide. Watch for your first opportunity to obtain your very own, hand printed broadside!