Posts filed under ‘Social Media’
Imagine you receive an invitation to something intriguing. Something that appeals to your specific interests, feeds your curiosity, and gradually leads you to a magical experience that engages you.
It sounds more like something out of a Harry Potter movie than what we often think of as advertising, but people and agencies are crafting such campaigns regularly. And not only have they been effective in creating product awareness, they are becoming a respected and recognized method – even receiving awards at Webbys.
Add comment August 1, 2012
A recent experience with a very successful event that was announced solely via social media prompted me to examine my social network usage. (more…)
Add comment June 6, 2012
Would you attend a public event announced solely via one Facebook post on one fan page?
1 comment May 30, 2012
Ingenuity in advertising creates an entirely new type of demand
A few months ago I received a group email from a friend reading:
“I want one of these http://www.petitelapgiraffe.com/!”
I clicked the link and viewed a live feed of a hay-filled stall at Sokoblovsky Farm in Russia. At first all that I saw was the empty stall, but soon a tiny giraffe, about two feet tall, walked into view. It paused for a moment and then proceeded to walk away.
Add comment December 5, 2011
Do you remember being in Kindergarten, and living through the social dynamics of the playground?
Do you remember the kid whose clear goal it was to get people to like him? Maybe they had cool toys, or made up stories about a rich uncle, or in some pretty straightforward way went around just saying “hey – like me!” We all knew the kid in question – but was there a real friendship there?
In contrast – do you remember the kids who were genuinely interesting, or had an interesting hobby? Those kids didn’t always have the largest groups of friends – but generally the friends they had were stronger – held more tightly together – and backed each other up more.
And finally – do you notice any correlations between the playground from childhood and the current social media landscape? (more…)
Add comment July 29, 2011