Archive for February, 2012
HB Design recently designed the identity system and marketing materials for a national pilot program that targets engineering students.
STAY WITH IT was developed alongside the President’s Council on Jobs and Competitiveness to interest, engage, and motivate engineering students to stay in college, obtain their degree, and use the vast network provided by this program.
Add comment February 20, 2012
I have been experimenting with modeling clay. It started when I got a small box of modeling clay as a gift at a trade show. It made me smile, so I brought it to work. Then, I signed up for a webinar that began by reviewing basic information that I already knew. I wanted to hear the topics that would follow, so I opened the modeling clay to pass the time during the review. By the end of the review, I had created a tiny snake, an apple, a rose, a bluebird, and a giraffe. Five colors. Five objects.
I’d had so much fun that I thought about some other modeling clay that I had at home and wondered what I might do with it.
1 comment February 13, 2012
Back in November, I had the pleasure of attending the HOW Interactive Conference in San Francisco. It was exciting, inspirational, and educational. This was the first conference I ever attended in my career. It was the first HOW interactive conference ever, so I felt like my attendance there was meant to be.
For the better part of my career, my main focus has been on print work. As my career has progressed, so has the age of digital design. Like many designers, postponing the embrace of digital design was something that could not be ignored. So I was delighted when I sat down in the opening session of HOW Interactive (#HOWidc) to hear the speaker say “We have all come from print and now we must move into digital… stop saying it’s all about technology: design does not mean code.” You could almost hear a sigh of relief from the audience. Excited and a bit nervous, I wondered if I was going to understand what they were saying? Would they be diving into a coding language that I couldn’t translate? Heck no!
The panel of speakers presenting were impressive and dynamic. They spoke the spectrum: user experience, content, information architecture and non-desktop design. And believe it or not, I knew what they were speaking about. It was such a delight.
With a fresh insight on this platform in design, I have found myself following more blogs, participating on Twitter, and sharing the knowledge that I have gained with my studio when I can, in hopes that we can use the knowledge to advance our services. I recommend this conference highly. If you find yourself interested in my review, don’t just take my word; you can view the conference sessions in full on Design TV.
“How can designers help people? They ‘make use’ of information.” David Sherwin
Add comment February 6, 2012