Archive for August 1, 2012
Imagine you receive an invitation to something intriguing. Something that appeals to your specific interests, feeds your curiosity, and gradually leads you to a magical experience that engages you.
It sounds more like something out of a Harry Potter movie than what we often think of as advertising, but people and agencies are crafting such campaigns regularly. And not only have they been effective in creating product awareness, they are becoming a respected and recognized method – even receiving awards at Webbys.
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