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Category Archives: Our work

1980s Poster – Fashion

This is the last poster of our series.   Background The 1980s. As a designer, I’ve had fun with fashion, especially during the 80s while I was in my 20s and studying design in Cincinnati. Fashion was my most expressive and obvious … Read more…

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Graphic design from the 40s – 80s : Our infographic poster series

The graphic design team at HB Design recently completed a series of infographic posters to hang in our front lobby. I assigned each of the designers a decade, and asked them to design a poster with the following requirements:

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You Can Be the Most Powerful Brand in Your Target Market If You Do One Thing: Define Your Brand.

When you’re a small business—or a small but growing regional bank like Northwest Bank—getting the biggest bang for your marketing dollar is crucial. Marketing is costly—especially if you’re a small business or start-up trying to compete with the big guys. … Read more…

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Implementation of a Design System

Recently, we have been working with CRU. CRU brings physical data security and safe data transportation devices to market for the education, audio/video production, digital cinema, government, and business audiences. CRU recently redesigned their visual design system and contacted us … Read more…

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Tool Building – an HTML table generator

Okay, I admit it. I am an engineer, not a designer.  My training and background are in software engineering. Because of that I enjoy creating tools that make my tasks easier. I am constantly looking at tasks I do and am asking myself how … Read more…

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HB Design—2014 Listings in Business Journals

For the past 30 years, the Book of Lists has become an indispensable tool for doing business in the markets we serve—Portland, Oregon and Phoenix, Arizona. The 2014 listings have ranked HB Design in the following categories: Portland Business Journal … Read more…

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Getting Creative with Letterpress Printing

2013 ended at HB with some good old-fashioned printing on our Vandercook press! Because of some creative planning and thinking, we successfully printed our holiday cards while juggling fairly heavy end-of-the-year workloads. Last year’s printing experience was very educational but … Read more…

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Generic Brand Names

Many words we all use in basic conversation were once or are still a trademarked brand name of one company or another. Sharpie, post-it, wite-out, band-aid—all of these are nouns that we use to refer any number of items: permanent … Read more…

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An Idea Leads to A Change

Each morning, before I go to work, I take an hour and ride my spinning bike. I love this early morning exercise time—it is an hour of the day when my mind clears and I have no interruptions or distractions, … Read more…

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The Power of the Infographic

In my last post, I talked about the idea of C2CB presentation tools. For those who ask “what is C2CB” and don’t want to take the time to do a little hunting, I’ll fill you in. Client to Client’s Boss … Read more…

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