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Category Archives: Uncategorized

Effective Package Design Sells Products

It’s a no-brainer that a well-designed product package promotes product sales. Think about the time you stood doe-eyed gazing down an aisle of like products determining which one to buy. Did you grab the one with the unclear messaging and … Read more…

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I’m a female Creative Director. Here’s my 3% story.

I am a creative director. I am female. I am rare. Until recently, I was part of a 3% club. That was the number of female creative directors at U.S. agencies in 2012. The number is now a whopping 11%. … Read more…

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What to do after launching a WordPress site

You are a small business that hired someone to build your web site using WordPress.  It just launched so what should you do now? Well, you should start by checking “under the hood.” There are several key areas to consider.

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My Design Adventure by Emmy Pellico

In 1988, I worked as a graphic artist for Hanlon Brown Design. Things were a lot different 28 years ago. First of all, there were 4 employees, not 18 as currently employed full-time. Paste-up work was still a reality, copy … Read more…

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Reasons You Shouldn’t Use Sprite Sheets

Why do some programmers argue for old solutions like sprite sheets when they are far worse? Here are some reasons why you shouldn’t use sprite sheets.

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The State of Motion Graphics on the Web

To understand the state of motion graphics on the web and where we’re headed, we should look at the needs, the solutions, and the tools used to create those solutions.

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Architecture: Adding to the Conversation of Our Skyline

I have recently taken an interest in architecture – it started a year ago during Design Week Portland when I went to a talk, spur of the moment, and happened to be sitting in a small room listening to a guy … Read more…

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Design Flashback

I saved all of my college design projects. The closet in my old bedroom at my parents’ house is filled with them. And during a recent visit, I found a particularly interesting one.

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Adventures in Swiss Design

Design. Design is everywhere. It can be found in the mugs from which we drink our morning coffee. It’s evident in the packages we choose at the grocery store. And for me, it influences many aspects of my life. The … Read more…

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Web Calipers – Part 3 – Techniques and Technology

This is the third part of our three part series on Web Calipers. The 1st post was on the history and purpose of Web Calipers. The 2nd post was on how to use Web Calipers including short-cut keys and bookmarking instructions. … Read more…

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