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Happy Holidays from Everyone at HB Design.

https://s3.amazonaws.com/download.hbdesign.com/portfolio/assets/2017_HBDESIGN_HOLIDAY_FINAL.mp4   ‘Tis the season for giving and our gift to you is a set of our hand-crafted holiday cards. Each tells a little story through words and images, and is letterpress printed...

HB Design – 18 rockin’ years!

The year was 1976. I started my career in marketing communications in 1976. That same year the Space Shuttle Enterprise rolled out, Apple Computer Company was formed, and a little-known company named Microsoft registered as a business. As you might imagine, I’ve...

10 Things to Ask Yourself When Designing Packaging

Last week we talked about why it’s vital to have a well-designed package for your product. We also touched on the importance of process and strategy throughout the design. This week we’re sharing a useful list of 10 things to consider before jumping into your own...

Effective Package Design Sells Products

It’s a no-brainer that a well-designed product package promotes product sales. Think about the time you stood doe-eyed gazing down an aisle of like products determining which one to buy. Did you grab the one with the unclear messaging and chaotic look, or did you...

The Influence of Graphic Design in Budapest

I recently spent a few weeks in Eastern Europe, visiting Austria, the Czech Republic and Hungary. The trip was filled with inspiring vistas, beautiful countryside palettes, and ancient architectural amazements. Family chapel in the Czech Republic The city of Cesky...

A study in usability

How do you learn about usability?  Learning about usability can be accomplished by reading textbooks on the subject, or by reading internet articles.  But it can also be learned by looking at and examining examples of bad usability.  A good source of examples is from...

Chasing Clouds at 9/11 Memorial Plaza

Noma Hanlon and I recently took the subway from New York City’s midtown to Park Place in lower Manhattan and exited the station near Oculus—a landmark piece of architecture designed by Spanish-born, neofuturistic architect, structural engineer and artist, Santiago...

Search engine position checking

One of the tasks you often want to do is to check which page your site shows on for a particular search engine with a particular query.  If you do this entirely by hand it becomes quite tedious. You go to Google, or Bing, or Yahoo and type in your search term. Then on...

Creating Engaging Video Content

By this time, I think we all understand that using video to market your brand or tell your company’s story is a good idea. I mean, in a world where practically everyone carries a little TV screen in their pocket, accessing the masses with video content just keeps...