I recently spent a few weeks in Eastern Europe, visiting Austria, the Czech Republic and Hungary. The trip was filled with inspiring vistas, beautiful countryside palettes, and ancient architectural amazements.
How do you learn about usability? Learning about usability can be accomplished by reading textbooks on the subject, or by reading internet articles. But it can also be learned by looking at and examining examples of bad usability. A good source of examples is from Jakob Nielsen’s web site on user experience. But perhaps the best source is to conciously recognize bad usability when you see it.
Noma Hanlon and I recently took the subway from New York City’s midtown to Park Place in lower Manhattan and exited the station near Oculus—a landmark piece of architecture designed by Spanish-born, neofuturistic architect, structural engineer and artist, Santiago Calatrava.
I am a creative director. I am female. I am rare.
Until recently, I was part of a 3% club. That was the number of female creative directors at U.S. agencies in 2012. The number is now a whopping 11%. (Let’s celebrate, ladies!) Logically, these numbers don’t make a bit of sense, considering graphic design students are 55-85% female in the U.S.
One of the tasks you often want to do is to check which page your site shows on for a particular search engine with a particular query. If you do this entirely by hand it becomes quite tedious. You go to Google, or Bing, or Yahoo and type in your search term. Then on the search page you have to scroll through the page looking for your site. And if you don’t find it you click the “next” link and repeat.
By this time, I think we all understand that using video to market your brand or tell your company’s story is a good idea. I mean, in a world where practically everyone carries a little TV screen in their pocket, accessing the masses with video content just keeps getting easier and easier. But what’s not getting easier is keeping those masses engaged once you get them to click on your little play button. Video is everywhere and attention spans are short, so creating quality, engaging content that accomplishes your desired result is key.
In 1988, I worked as a graphic artist for Hanlon Brown Design. Things were a lot different 28 years ago. First of all, there were 4 employees, not 18 as currently employed full-time. Paste-up work was still a reality, copy was sent out for typesetting, and Lettraset rub down letters were common for smaller jobs. Computer design was beginning to blossom with PageMaker used for layouts and Freehand for illustration work. One thing hasn’t changed and that’s the tireless leadership and dedication of Noma Hanlon, the agency President and Founder.
As a nationally certified, diversity-owned company, HB Design is able to build relationships with leading corporations, generate prospective business and clients, and collectively team with other diversity certified business for contracting opportunities. As corporate America becomes more inclusive and further diversifies its supply chain, certification offers the opportunity for businesses that qualify to differentiate themselves from their competitors.
Being a diverse company alone, however, does not guarantee work. Great projects are earned by delivering an excellent product and service. But being certified does add to our company’s persona and is of interest to large corporations seeking to diversify their supply chain. Diversity and inclusion are recognized as vital components to the growth and development of the global economy. Today, many Fortune 500 companies have formal policies that encourage partnering with diversity-certified business owners, whether they are minorities, women, veterans of the armed forces or members of the LGBT community.
Diverse people offer diverse thinking—an essential ingredient for creative thinking. As a certified woman-owned business by WBENC, and as a certified LGBT-owned company by the NGLCC, our clients rely on our unique perspective and ability to unravel their business challenges with solutions that speak to a diverse world.
Recently HB Design was featured in this video that showcases our work, our way of thinking, and how our certification as a diverse supplier is of value.