Last week we talked about why it’s vital to have a well-designed package for your product. We also touched on the importance of process and strategy throughout the design. This week we’re sharing a useful list of 10 things to consider before jumping into your own package design.
It’s a no-brainer that a well-designed product package promotes product sales. Think about the time you stood doe-eyed gazing down an aisle of like products determining which one to buy. Did you grab the one with the unclear messaging and chaotic look, or did you reach for the smart looking box with clean design that spoke directly to your needs? Effective package design sells more products.
How do you learn about usability? Learning about usability can be accomplished by reading textbooks on the subject, or by reading internet articles. But it can also be learned by looking at and examining examples of bad usability. A good source of examples is from Jakob Nielsen’s web site on user experience. But perhaps the best source is to conciously recognize bad usability when you see it.
Noma Hanlon and I recently took the subway from New York City’s midtown to Park Place in lower Manhattan and exited the station near Oculus—a landmark piece of architecture designed by Spanish-born, neofuturistic architect, structural engineer and artist, Santiago Calatrava.
I am a creative director. I am female. I am rare.
Until recently, I was part of a 3% club. That was the number of female creative directors at U.S. agencies in 2012. The number is now a whopping 11%. (Let’s celebrate, ladies!) Logically, these numbers don’t make a bit of sense, considering graphic design students are 55-85% female in the U.S.
One of the tasks you often want to do is to check which page your site shows on for a particular search engine with a particular query. If you do this entirely by hand it becomes quite tedious. You go to Google, or Bing, or Yahoo and type in your search term. Then on the search page you have to scroll through the page looking for your site. And if you don’t find it you click the “next” link and repeat.
By this time, I think we all understand that using video to market your brand or tell your company’s story is a good idea. I mean, in a world where practically everyone carries a little TV screen in their pocket, accessing the masses with video content just keeps getting easier and easier. But what’s not getting easier is keeping those masses engaged once you get them to click on your little play button. Video is everywhere and attention spans are short, so creating quality, engaging content that accomplishes your desired result is key.
In 1988, I worked as a graphic artist for Hanlon Brown Design. Things were a lot different 28 years ago. First of all, there were 4 employees, not 18 as currently employed full-time. Paste-up work was still a reality, copy was sent out for typesetting, and Lettraset rub down letters were common for smaller jobs. Computer design was beginning to blossom with PageMaker used for layouts and Freehand for illustration work. One thing hasn’t changed and that’s the tireless leadership and dedication of Noma Hanlon, the agency President and Founder.