by Gail Snow | Jul 12, 2017 | Culture, HB Design, team
The year was 1976. I started my career in marketing communications in 1976. That same year the Space Shuttle Enterprise rolled out, Apple Computer Company was formed, and a little-known company named Microsoft registered as a business. As you might imagine, I’ve...
by Liana Safian | Dec 19, 2016 | Packaging
Last week we talked about why it’s vital to have a well-designed package for your product. We also touched on the importance of process and strategy throughout the design. This week we’re sharing a useful list of 10 things to consider before jumping into your own...
by Liana Safian | Dec 12, 2016 | Uncategorized
It’s a no-brainer that a well-designed product package promotes product sales. Think about the time you stood doe-eyed gazing down an aisle of like products determining which one to buy. Did you grab the one with the unclear messaging and chaotic look, or did you...
by Leslie Worth | Nov 29, 2016 | Design
I recently spent a few weeks in Eastern Europe, visiting Austria, the Czech Republic and Hungary. The trip was filled with inspiring vistas, beautiful countryside palettes, and ancient architectural amazements. Family chapel in the Czech Republic The city of Cesky...
by noelhenneman | Nov 21, 2016 | Technology, Usability
How do you learn about usability? Learning about usability can be accomplished by reading textbooks on the subject, or by reading internet articles. But it can also be learned by looking at and examining examples of bad usability. A good source of examples is from...
by Gail Snow | Nov 14, 2016 | Culture
Noma Hanlon and I recently took the subway from New York City’s midtown to Park Place in lower Manhattan and exited the station near Oculus—a landmark piece of architecture designed by Spanish-born, neofuturistic architect, structural engineer and artist, Santiago...
by Leslie Worth | Nov 4, 2016 | Culture, Design, HB Design, Inspiration, Uncategorized
I am a creative director. I am female. I am rare. Until recently, I was part of a 3% club. That was the number of female creative directors at U.S. agencies in 2012. The number is now a whopping 11%. (Let’s celebrate, ladies!) Logically, these numbers don’t make a bit...
by noelhenneman | Nov 1, 2016 | Technology
One of the tasks you often want to do is to check which page your site shows on for a particular search engine with a particular query. If you do this entirely by hand it becomes quite tedious. You go to Google, or Bing, or Yahoo and type in your search term. Then on...
by David King | Oct 24, 2016 | video
By this time, I think we all understand that using video to market your brand or tell your company’s story is a good idea. I mean, in a world where practically everyone carries a little TV screen in their pocket, accessing the masses with video content just keeps...
by noelhenneman | Oct 10, 2016 | Uncategorized, Wordpress
You are a small business that hired someone to build your web site using WordPress. It just launched so what should you do now? Well, you should start by checking “under the hood.” There are several key areas to consider. Security WordPress, currently the most...
