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The Importance of Content

It’s not just the images and graphics that are important in graphic design—the content matters. A lot. Content usually drives the overall design, in addition to images and graphics. Graphic design is used to convey a message—it has intent and purpose. The overall...

Do You Trust Your Social Network?

Would you attend a public event announced solely via one Facebook post on one fan page? I was presented with this question a few weeks ago when a popular TV series posted on their Facebook page that the new season would be screened at a local cinema over a week before...

Man’s New Best Friend?

Ingenuity in advertising creates an entirely new type of demand A few months ago I received a group email from a friend reading: “I want one of these http://journalofpetitelapgiraffescience.weebly.com/!” I clicked the link and viewed a live feed of a hay-filled stall...