by Liana Safian | Dec 19, 2016 | Packaging
Last week we talked about why it’s vital to have a well-designed package for your product. We also touched on the importance of process and strategy throughout the design. This week we’re sharing a useful list of 10 things to consider before jumping into your own...
by Liana Safian | Dec 12, 2016 | Uncategorized
It’s a no-brainer that a well-designed product package promotes product sales. Think about the time you stood doe-eyed gazing down an aisle of like products determining which one to buy. Did you grab the one with the unclear messaging and chaotic look, or did you...
by Leslie Worth | Nov 29, 2016 | Design
I recently spent a few weeks in Eastern Europe, visiting Austria, the Czech Republic and Hungary. The trip was filled with inspiring vistas, beautiful countryside palettes, and ancient architectural amazements. Family chapel in the Czech Republic The city of Cesky...
by Gail Snow | Nov 14, 2016 | Culture
Noma Hanlon and I recently took the subway from New York City’s midtown to Park Place in lower Manhattan and exited the station near Oculus—a landmark piece of architecture designed by Spanish-born, neofuturistic architect, structural engineer and artist, Santiago...
by Leslie Worth | Nov 4, 2016 | Culture, Design, HB Design, Inspiration, Uncategorized
I am a creative director. I am female. I am rare. Until recently, I was part of a 3% club. That was the number of female creative directors at U.S. agencies in 2012. The number is now a whopping 11%. (Let’s celebrate, ladies!) Logically, these numbers don’t make a bit...
